Property Professional newsletter
Hi Andre

Social media has revolutionised the way we do business by enabling us to reach potential clients with immediate response times, as well as better understand consumer demands and trends.

Graham Knoop, digital marketing expert and specialist realtor for Lew Geffen Sotheby’s International Realty’s southern suburbs office in Cape Town, says social media, when done well, can be a powerful tool for realtors and brands to showcase property. But, he says, professionalism on these platforms is essential to avoid reputational damage. Here’s what you need to know to stay ahead of the game...

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